Make plain water taste like your favourite flavours

Natural flavours are transported through your mouth up to your nose.

Pull up your pod to experience a world of flavour.
Push the pod down to deactivate and stop the flavour.
Still or sparkling, the choice is yours.
Hold the bottle upright while sipping for maximum flavour intensity.

retronasal - the science behind

The thing about taste is that around 80%* of what we perceive as flavour is actually derived from what we’re smelling.

Many people assume that taste is entirely achieved through our tongues and taste buds. But, in reality, the tongue is only partially responsible for a portion of the flavour experience.

So, with air up®️ you're drinking just water and experiencing flavour through scent.

*National Institute on Deafness and Other Communication.

Step 1: Fill your bottle with water

Step 2: Activate your flavour pod

Step 3: Sip it, don’t tilt it

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